Can you answer basic questions about your business right now — gross margin, cash position, receivables, most profitable service line? If the books can't tell you, here's what that means.
Gross margin tells you more about your business than revenue ever will. Here's what it is, how to calculate it, what a healthy margin looks like, and what to do if yours is wrong.
Before advising anything, Donna checks five numbers. Not the whole P&L — five specific figures that tell her everything about a business's health. Here's what they are and why they matter.